Water Quality Report Card

Tributary report cards are technical documents.  Through careful measurement, water quality indicators are quantified, and the health of a Chesapeake Bay tributary is graded.  The report card presents that scientific information to a public audience.

By sharing this information widely, public awareness can be raised.  In the longer term, this awareness lays the foundation for engaging the public to support tributary health, and eventually to make the behavior change that will improve the health of their tributary.

But the general public is not a technical audience.  To reach the public, the writing must be friendly and understandable. The layout must be pleasing and approachable.  And the content must be relevant and engaging.