Perceptions Research That Advances the Public Good
OpinionWorks is an independent, non-partisan research firm. We work with public agencies, foundations, universities, and nonprofit organizations to help you understand your audiences.
We are experts in measuring public opinion, skilled in assessing the barriers and motivators that impact behavior change, innovative in our message testing, and thorough in our methodology.
Our work promotes environmental sustainability, better public health, access to education, and stronger community engagement.
Through rigorous surveys and polls, and thoughtful focus groups and in-depth interviews, we will find the answers to help you move the conversation forward.
Measuring Constituent Engagement
OpinionWorks specializes in measuring constituent engagement for non-profit organizations such as Lutheran World Relief and Physicians for Peace. This work includes measuring donor and volunteer engagement, pinpointing a distinctive brand identity, and identifying the organization’s unique opportunities for a higher public profile.
Why choose us?
Affordable
Innovative
Customer Focused
Clean Air Partners
2021 Public Awareness & Program Research
This research among residents of the Baltimore-Washington region identifies a public that is deeply concerned about air pollution and feels personally impacted by it. The public has taken many actions to help lessen the problem, and there is great willingness to do more.
Best Practices
Enhancing Tributary Report Cards
With funding from the Chesapeake Bay Trust, the West/Rhode Riverkeeper engaged OpinionWorks to conduct a readership study of tributary report cards. Through six focus groups held throughout the Chesapeake Bay watershed, the needs and preferences of the public audience were examined, and the findings were distilled into best practices.
Addressing the Risk
Understanding and Addressing Fish Consumption Risks
Our study of Anacostia River anglers shows the startling extent of fish consumption and sharing from those polluted waters. Through focus groups and riverbank interviews, we identified anglers’ level of awareness of the health risks and the best techniques to communicate with this multi-lingual audience to lessen consumption. This report identifies a complex, interlocking set of factors that must be addressed.
BaySurvey.org
Groundbreaking Survey Tool to Track Clean Water Behavior
Innovative survey tool to measure behavior change. Working with the University of Maryland Center for Environmental Science, OpinionWorks developed the first survey tool of its kind in the Chesapeake Bay region, and among the first nationally, that allows advocates to measure clean water behaviors.
Our Experience Is Your Advantage
Hear what our incredible customers have to say!
